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Anti-Napoleon – Sergei Nechaev – Arguments of the Week – 2020 – ISBN 978-5-6045376-1-9

Anti-Napoleon
19.99 €
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Anti-Napoleon
19.99 €
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The author of the book - a well-known historian, an expert on the Napoleonic era - shows that the famous French emperor intuitively (and very competently!) used the fundamental principles of PR and marketing, well known to the modern reader. It turns out that Napoleon Bonaparte became - without even realizing it! - a master virtuoso of creating and maintaining his own brand.
Napoleon is a "global brand" that has transcended not only geographical but also temporal boundaries and has successfully existed for more than 200 years on a global scale. One may not know who Napoleon is, but not hearing about him is impossible!
"History is not the power of the fact, but the power of the interpreter of the fact", - emphasizes Sergei Nechayev. And the more talented the interpreter, the easier it is to bring any idea to the mass consciousness.
This book is an example of serious and at the same time fascinating historical research.
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