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25 Principles of Influence and Persuasion: Secret Methods for Influencing People – Nikita Nepryakhin – Alpina Publisher – 2026 – ISBN 978-5-0063-0954-8

25 Principles of Influence and Persuasion: Secret Methods for Influencing People
14.99 €
In stock
25 Principles of Influence and Persuasion: Secret Methods for Influencing People
14.99 €
In basket
This book by one of the country's most renowned experts on argumentation and persuasion, the author of 11 bestsellers, is a practical guide for those who want to build a brilliant career, become a true leader, speak publicly, manage people, or simply learn to speak so that they are heard. It offers no unfounded advice; every principle of influence and persuasion is supported by examples, scientific research, and real-life stories. It reveals the thinking traps that influence information perception, how to turn psychological phenomena to your advantage, and why logic doesn't always work. This is a discussion about the subtleties of working with human nature and perception, about how not to manipulate, but to influence and persuade—honestly, constructively, and professionally.
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