100 Key Design Principles
19.99 €
In stock
The goal of any design is to get a response. We want people to buy, read, or do something. Designing without understanding why people behave in certain ways is like navigating an unfamiliar city without a map: the movement will be chaotic, confusing, and ineffective. This book is a symbiosis of science and practice that every designer needs.
If you want to create an intuitive and attractive design for a website, program, or product, you need to understand the psychology behind human behavior.
Call on psychology and behavioral science:
- How to grab and hold attention?
- Which vision is more important: central or peripheral?
- How do people make decisions?
- What is the optimal length of text?
- Why are some fonts better than others?
You will learn other secrets that will help you develop a design. It will be better because Susan has already done all the hard work for you.
If you want to create an intuitive and attractive design for a website, program, or product, you need to understand the psychology behind human behavior.
Call on psychology and behavioral science:
- How to grab and hold attention?
- Which vision is more important: central or peripheral?
- How do people make decisions?
- What is the optimal length of text?
- Why are some fonts better than others?
You will learn other secrets that will help you develop a design. It will be better because Susan has already done all the hard work for you.
See also:
- All books by the publisher
- All books by the author
- All books in the series Modern design
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