Chicken Soup for the Soul: 101 Inspiring Stories of Strong People and Amazing Destinies
6.99 €
Out of stock
Chicken Soup for the Soul: 101 Inspiring Stories of Strong People and Amazing Destinies
6.99 €
The story behind the creation of the book Chicken Broth is as inspiring as the little stories that make up the book.
Jack Canfield and Mark Hansen, both popular motivational speakers, liked to spice up their speeches with a couple of inspirational stories. After their trainings, many people would ask them: "Where can I find that Girl Scout story? I'd buy the book for her son...". "And that story about the boy and the puppy - can I read it somewhere?".....
For a year, Canfield and Hansen wrote down stories they had experienced themselves or heard from people they knew, and when they had 101, they sent them out to publishers. They received 144 rejections.
Then Jack and Mark decided to find buyers before the book was published, hoping to change the publishers' minds. They told their acquaintances and trainees about it, and asked everyone who was interested to write a receipt to buy the future book. When they had more than 20,000 such receipts, Jack and Mark approached the publishers again.
The book was printed, and everyone who had pledged bought it. And then... sales tanked. Jack and Mark didn't want to give up. They had a goal of selling 1.5 million in 1.5 years.
Then they came up with the "Rule of Five": take five active steps each day to promote and sell the book. Since then, Canfield and Hansen each day sent 5 copies to journalists, Hollywood stars, made 5 calls to the heads of companies with the proposal to give books to employees. In the end, after 1.5 years, 1.3 million copies were sold.
The publisher asked to write a sequel.
Over time, the book, which was rejected by 144 publishers, became one of the most successful projects in the history of book publishing.
Jack Canfield and Mark Hansen, both popular motivational speakers, liked to spice up their speeches with a couple of inspirational stories. After their trainings, many people would ask them: "Where can I find that Girl Scout story? I'd buy the book for her son...". "And that story about the boy and the puppy - can I read it somewhere?".....
For a year, Canfield and Hansen wrote down stories they had experienced themselves or heard from people they knew, and when they had 101, they sent them out to publishers. They received 144 rejections.
Then Jack and Mark decided to find buyers before the book was published, hoping to change the publishers' minds. They told their acquaintances and trainees about it, and asked everyone who was interested to write a receipt to buy the future book. When they had more than 20,000 such receipts, Jack and Mark approached the publishers again.
The book was printed, and everyone who had pledged bought it. And then... sales tanked. Jack and Mark didn't want to give up. They had a goal of selling 1.5 million in 1.5 years.
Then they came up with the "Rule of Five": take five active steps each day to promote and sell the book. Since then, Canfield and Hansen each day sent 5 copies to journalists, Hollywood stars, made 5 calls to the heads of companies with the proposal to give books to employees. In the end, after 1.5 years, 1.3 million copies were sold.
The publisher asked to write a sequel.
Over time, the book, which was rejected by 144 publishers, became one of the most successful projects in the history of book publishing.
See also:
- All books by the publisher
- All books by the author
- All books in the series Chicken broth for the soul