We take this! Marketing on instincts and insights
14.99 €
In stock
We take this! Marketing on instincts and insights
14.99 €
Leslie Zane, a branding and behavioral science expert, offers an alternative view of marketing, critiquing the established methods.
She explains how to tap into instinctive thinking to create powerful associations and motivate people to choose your product, company, or idea. The author argues that people make purchasing decisions instinctively, not consciously, and suggests abandoning conventional techniques and strategies such as the marketing funnel, audience segmentation, the pursuit of uniqueness and creativity.
The book examines examples of famous brands such as McDonald’s, Lululemon, Dove, PepsiCo, and Mars, and explains how to create messages that evoke positive associations. The author emphasizes the importance of understanding how consumers make their choices and applying strategies that work in harmony with the brain’s natural reactions to achieve success.
She explains how to tap into instinctive thinking to create powerful associations and motivate people to choose your product, company, or idea. The author argues that people make purchasing decisions instinctively, not consciously, and suggests abandoning conventional techniques and strategies such as the marketing funnel, audience segmentation, the pursuit of uniqueness and creativity.
The book examines examples of famous brands such as McDonald’s, Lululemon, Dove, PepsiCo, and Mars, and explains how to create messages that evoke positive associations. The author emphasizes the importance of understanding how consumers make their choices and applying strategies that work in harmony with the brain’s natural reactions to achieve success.
See also:
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- All books by the author