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Reading Magazine, No. 8, 2025. Epochs and Consumption – Reading – 2025 – ISBN 461046755001525008

Reading Magazine, No. 8, 2025. Epochs and Consumption
14.99 €
In stock
Reading Magazine, No. 8, 2025. Epochs and Consumption
14.99 €
In basket
In the eighth issue of "Chtivo" magazine, the editorial team explores the psychology of consumption and its manifestations across different eras and cultures.

What exactly motivates us to buy new things when we're so desperate to put the old ones to good use? How did trade evolve from a simple exchange of goods into the engine of civilization, and how did famous millionaire dynasties rise and fall? How did TV shopping enter our lives, how did the fake market develop, and who invented advertising and seasonal discounts? How did shopping gradually become a collective psychologist?

In this issue, the hosts of the "Besposhchadny PR" channel explore who real PR people are. Journalist Alexander Birman reflects on how and why the form of commerce has changed. Entrepreneur Naum Babayev discusses the future of the global food market. And political scientist Alexey Chesnakov explains how humanity evolved from the status-based consumption of things to the status-based consumption of ideas and concepts, and describes the latest consumer strategies—including a complete rejection of them.
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