Author | |
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Publishing house | |
ISBNs | 978-5-9614-6527-3 |
Binding | |
Pages | |
The weight | 0,63 kg |
Size | 171 × 241 mm |
Format | |
The year of publishing |
Delivery
€29,99
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The FMCG industry has changed a lot in recent years. Iconic manufacturing companies lost their independence and were swallowed up by larger players, and the rise of modern retailers marked another change. In addition, many of the tools that manufacturers and retailers used in the 90s of the last century are outdated. In this edition, the authors provide a strategic overview of the evolution of the FMCG industry and show how the balance of power has changed; consider differences between manufacturers and retailers; explain why and how manufacturers and retailers use a particular strategy. The book also touches on the internationalization of the FMCG industry, focusing on the emerging markets of China, Russia, Brazil and India, virtual markets on the Internet, the rapid growth of e-commerce and the emergence of e-commerce grocery portals. Finally, the authors provide a forecast for the future, making a number of assumptions about how the FMCG industry will develop in the next 5-10 years.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-9614-6527-3 |
Binding | |
Pages | |
The weight | 0,63 kg |
Size | 171 × 241 mm |
Format | |
The year of publishing |
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