Consumer society
4.99 €
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Consumer society
4.99 €
Jean Baudrillard (1929-2007) was the inventor of the terms "hyperreality" and "simulacrum", the "great provocateur" of modern philosophy, the author of works that completely changed the very attitude to the life of modern society, one of the most important thinkers of the postmodern era, who, in fact, is considered by many researchers to be nothing less than the "father-creator" of postmodern philosophy. Politics and economics, culture and mass media, art and even fashion - these are only a few things that Baudrillard, willingly or unwillingly, managed to radically influence.
Consumer society is a society of self-deception. A society that chases a meaningless and unconscious illusion of happiness. A society in which the very necessity of consumption has long since become an irrational end in itself, the "beauty industry" has equated the female body with a "commodity," and the "philosophy of success" devalues human individuality. Jean Baudrillard's work, published in 1970, literally exploded the worldview of young intellectuals around the world. The absolute validity of this book is daily proved in our time by the very life of modern civilized countries - with its downshifting and "conscious consumption", rejection of the "cult of luxury", return to intangible values, the blossoming of feminism, and even the slow death of the "haute couture" and "beauty" industries.
Consumer society is a society of self-deception. A society that chases a meaningless and unconscious illusion of happiness. A society in which the very necessity of consumption has long since become an irrational end in itself, the "beauty industry" has equated the female body with a "commodity," and the "philosophy of success" devalues human individuality. Jean Baudrillard's work, published in 1970, literally exploded the worldview of young intellectuals around the world. The absolute validity of this book is daily proved in our time by the very life of modern civilized countries - with its downshifting and "conscious consumption", rejection of the "cult of luxury", return to intangible values, the blossoming of feminism, and even the slow death of the "haute couture" and "beauty" industries.
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