A New Turning Point: Social Engineering, Information Epidemics and the Direction of Global Processes
9.99 €
In stock
A New Turning Point: Social Engineering, Information Epidemics and the Direction of Global Processes
9.99 €
"Look at the world around you. It may seem static and unchanging. But the slightest push in the right place can change everything."
Malcolm Gladwell, one of the world's most widely read journalists and the author of several bestsellers, once again takes up the subject of social epidemics, this time with the aim of explaining the dark side of this phenomenon.
If the world can be moved by a slight push, then power belongs to those who know where and when to push. So who are these people, what are their intentions and what forms of social engineering do they use? Together with the author, the reader will visit a mysterious office center in Miami with very strange tenants, look into the Boston Marriott Long Wharf for a corporate event that turned into a disaster, and learn about the hotel in a 1970s TV series that turned the world upside down.
Gladwell masterfully tells stories about bankers, con men, athletes, politicians and drug dealers to show how social infections infect society, changing the attitudes of millions of people, and ultimately shaping global processes.
Malcolm Gladwell, one of the world's most widely read journalists and the author of several bestsellers, once again takes up the subject of social epidemics, this time with the aim of explaining the dark side of this phenomenon.
If the world can be moved by a slight push, then power belongs to those who know where and when to push. So who are these people, what are their intentions and what forms of social engineering do they use? Together with the author, the reader will visit a mysterious office center in Miami with very strange tenants, look into the Boston Marriott Long Wharf for a corporate event that turned into a disaster, and learn about the hotel in a 1970s TV series that turned the world upside down.
Gladwell masterfully tells stories about bankers, con men, athletes, politicians and drug dealers to show how social infections infect society, changing the attitudes of millions of people, and ultimately shaping global processes.
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