Don't hope to get rid of books (Umberto Eco)
+371 27000041, +371 27000045
(on working days 9:00-17:00 latvian)
+371 27000041
+371 27000045

(on working days 10:00-17:00)
Discount!

The Invisible Elephant: How to Avoid Mental Traps

14.99 €
11.99 €
In stock
The Invisible Elephant: How to Avoid Mental Traps
14.99 €
11.99 €
In basket
Modernity throws us complex challenges (epidemics, global warming, wars), and we cannot resist them, because we notice only the parts and do not see the whole, like those blind wise men from the parable.

The brain drives us into mental traps, entangles us in a tangle of cognitive distortions, and we stop taking reality as seriously as it deserves. When the problem is somewhere far away and supposedly does not affect our lives, we show miracles of mental flexibility, removing all responsibility for its solution.

In the face of the inevitability of global warming and environmental catastrophe, who am I, insignificant and pathetic, to do something? And how significant can my contribution to this fight be if I am unlikely to see its result?

Based on research results and a solid theoretical base, writer and economist Luciano Canova analyzes the mechanisms that make us close our eyes to reality.

The way emotions and context influence our behavior ultimately forces us to refine our understanding of how our brains work.

His witty and relevant book also provides practical mind-work tools for anyone who wants to get into the future—whatever that may be.
See also:

You might be interested: