My brain is lying to me! The buzzing fly effect phenomenon
9.99 €
Out of stock
My brain is lying to me! The buzzing fly effect phenomenon
9.99 €
Can a fly painted on the toilet bowl save you money on cleaning? Why is it the vegetable section that greets the customer at the supermarket? And how does a simple dryer lint help pickup artists meet women? In our lives, we constantly underestimate the impact of seemingly insignificant things on our behavior, thinking, and perception of reality. Your brain tricks you on a daily basis, and renowned experts in this field, Eva van den Broek and Tim den Heyer, will tell you exactly how.
The guide on this entertaining journey is a very ordinary... a buzzing fly! The authors refer to the buzz fly effect as the various cognitive distortions and thinking errors that make us afraid to step out of our comfort zone, make the same mistakes under stress, and crave so much to fit into social norms. The buzzing fly will catch up with you anywhere, from a Michelin restaurant to a notary's office. Like the real fly, there is nowhere to hide from it. Moreover, its effects are often used by marketers, politicians, economists and many others, even if you don't notice it. Using concrete examples from life and statistical data, the authors will tell you how to recognize the effects of the buzzing fly in everyday life, to avoid their negative consequences, to cope with temptations and prejudices. This book will hand you a fly swatter and teach you not only how to make the right decisions and assess the environment sensibly, but even how to use thinking errors for good.
The guide on this entertaining journey is a very ordinary... a buzzing fly! The authors refer to the buzz fly effect as the various cognitive distortions and thinking errors that make us afraid to step out of our comfort zone, make the same mistakes under stress, and crave so much to fit into social norms. The buzzing fly will catch up with you anywhere, from a Michelin restaurant to a notary's office. Like the real fly, there is nowhere to hide from it. Moreover, its effects are often used by marketers, politicians, economists and many others, even if you don't notice it. Using concrete examples from life and statistical data, the authors will tell you how to recognize the effects of the buzzing fly in everyday life, to avoid their negative consequences, to cope with temptations and prejudices. This book will hand you a fly swatter and teach you not only how to make the right decisions and assess the environment sensibly, but even how to use thinking errors for good.
See also:
- All books by the publisher
- All books by the author
- All books in the series Popular psychology for business and life