A Billion for a Dream, or How Adam Neumann's audacity and exorbitant ambitions to build a new society led to the collapse of the WeWork empire
19.99 €
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A Billion for a Dream, or How Adam Neumann's audacity and exorbitant ambitions to build a new society led to the collapse of the WeWork empire
19.99 €
In its early days, WeWork promised a beautiful fairy tale: to make workspaces for a growing class of freelancers truly fantastic. To that end, Adam Neumann, an immigrant from Israel, decided to repurpose vast surplus office space in New York City. Over the next ten years, he raised billions of dollars from some of the most sought-after investors in the world and spent it to create a new global real estate empire. The fairy tale turned into a nightmare after the IPO disaster of 2019. Neumann, who dreamed of living forever, becoming the world's first trillionaire, expanding WeWork to Mars and becoming "president of the world," was scandalously ousted as CEO. "A Billion for a Dream" tells the story of the dizzying speed with which Adam Neumann created and grew his company. The heat of the drama grows daily from those final five weeks before WeWork's failed IPO, which Reeves Wideman recounts in his book. Based on more than 200 interviews, the book reveals to the reader the inner kitchen of WeWork's rise and fall. It is the story of how its founder's eccentric nature and arrogance shaped a corporate culture unlike any other, and how a highly questionable company made the world see it as a highly valuable, society-changing technological unicorn.
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