Don't hope to get rid of books (Umberto Eco)
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Mythologies

14.99 €
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Mythologies
14.99 €
In basket
The "Mythologies" series of essays presents a brilliant analysis of mass culture as a sign system. The author semiotically explains the mechanism by which political myths emerge as the transformation of history into ideology, provided this process is formalized in a signifying manner. The work's summary section, the article "Myth Today," offers both an explanation and a method for countering contemporary mythologizing—the creation of a new, artificial myth, the construction of a conventional, third-level mythology, if by the first we mean archaic-traditional, and by the second, "new" (as in the scientific class, for example, Soviet). In R. Barthes's studies, the leading definition of myth is the word. Anything covered by discourse can become myth, since "our world is infinitely suggestive." Myth, according to Barthes, is a defining qualitative characteristic of "anonymous" modern bourgeois society, while mythologization is considered a characteristic of all societies.
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