Don't hope to get rid of books (Umberto Eco)
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Mythologies

14.99 €
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Mythologies
14.99 €
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The series of essays "Mythologies" is a brilliant analysis of mass culture as a sign system. The author semiotically explains the mechanism of the emergence of political myths as the transformation of history into ideology under the condition of the signification of this process. The summarizing part of the work - the article "Myth Today" offers both an explanation and a method of confronting modern mythologizing - the creation of the latest artificial myth, the construction of a conventional, third level of mythology, if the first is understood as archaic-traditional and the second as "new" (as a scientific class, for example, the Soviet one). In R. Barthes' studies, the leading definition of myth is the word. Everything that is covered by discourse can become myth, since "our world is infinitely suggestive". Myth, according to Barthes, is a marking qualitative characteristic of the "anonymous" modern bourgeois society, and mythologization is seen as a feature of all societies.
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