Red. History of color
9.99 €
In stock
Red. History of color
9.99 €
"Red" is the fourth book by M. Pastoureau from the large-scale history of color in Western European societies ("Blue", "Black", "Green" have already been published by "New Literary Review").
Noble and majestic, full of life, energetic and even aggressive, red was the first color that man learned to make and separate into shades. Until relatively recently, it remained the most popular and occupied the highest position in the color hierarchy. Why is it believed that red wine invigorates more than white? Is red meat more nutritious? Does red lipstick adorn a woman better than other shades? Red cars - remember "Ferrari" and "Maserati" - are faster than others, and in sports, as legend has it, players in red T-shirts morally suppress opponents, so their team loses less often? French historian M. Pastoureau tries to answer these and other questions, to understand where such unconditional faith in the mighty red comes from, and to find the reasons for its gradual disappearance from our everyday lives.
Noble and majestic, full of life, energetic and even aggressive, red was the first color that man learned to make and separate into shades. Until relatively recently, it remained the most popular and occupied the highest position in the color hierarchy. Why is it believed that red wine invigorates more than white? Is red meat more nutritious? Does red lipstick adorn a woman better than other shades? Red cars - remember "Ferrari" and "Maserati" - are faster than others, and in sports, as legend has it, players in red T-shirts morally suppress opponents, so their team loses less often? French historian M. Pastoureau tries to answer these and other questions, to understand where such unconditional faith in the mighty red comes from, and to find the reasons for its gradual disappearance from our everyday lives.
See also:
- All books by the publisher
- All books by the author
- All books in the series Library of the magazine "Theory of Fashion"