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How our senses deceive us

14.99 €
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How our senses deceive us
14.99 €
Can we unconditionally trust our senses and what we see? Ever since Homo sapiens appeared on earth, natural selection has favored a distorted perception of reality to sustain life and reproduction. How can it be possible that the world we see is not objective reality?
We see a speeding car, but we don't run across the road in front of it; we see mold on bread, but we don't eat it. According to the author, all these impressions are not objective reality. The consequences of this perception are enormous: fashion designers sew more pleasing silhouettes, and advertising campaigns use certain colors to capture our attention. Only by distorting reality can we navigate the world easily and safely. Donald David Hoffman is an American cognitive psychologist and popular science author. He is a professor in the Department of Cognitive Sciences at UCLA, with combined appointments in the departments of philosophy and logic. His research on perception, evolution, and consciousness has received the Troland Award from the U.S. National Academy of Sciences.
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