Gucci. Fashion Legend
19.99 €
In stock
Gucci. Fashion Legend
19.99 €
The House of Gucci is a fashion dynasty whose history is full of secrets and passions: from family feuds and reputational crises to a triumphant return with the provocative Tom Ford and the bold aesthetics of Alessandro Michele. Each Gucci era has reflected the spirit of its time—the cinematic "dolce vita" of the 1960s, the scandals of the 1980s, the sexual revolution of the 1990s, and the baroque eclecticism of the early 21st century. This book is a portrait of a legendary empire that has survived crises and tragedies, yet consistently transformed its creations into symbols of an era and the dreams of an entire generation.
How did a small Florentine leather goods store become one of the most influential fashion empires in the world?
How did a family—a blend of love and hate, ambition and modesty—manage to transform the Gucci name into a fashionable symbol of an era?
How, in the 21st century, did a brand manage to transform luxury into the language of modernity, and its pieces into a manifesto for a generation for whom fashion has become the most important form of self-expression?
Alison James, biographer and fashion historian, paints a captivating chronicle of the House of Gucci: from the trunks and saddles with which Guccio Gucci began, to the provocative discoveries of Tom Ford and the baroque aesthetic of Alessandro Michele. This is the story of a brand where craftsmanship coexists with audacity, and tradition with eccentric boldness.
In this book:
- Previously unpublished details of the Gucci family history;
- The drama, successes, and internal conflicts that changed the face of the fashion industry;
- Unique materials on the creation of iconic items: the Jackie bag, buckled loafers, the Flora print, the green and red ribbon, and other iconic elements;
- Rare photographs, archival documents, sketches, and advertising campaigns—a visual history of one of the most daring fashion houses.
How did a small Florentine leather goods store become one of the most influential fashion empires in the world?
How did a family—a blend of love and hate, ambition and modesty—manage to transform the Gucci name into a fashionable symbol of an era?
How, in the 21st century, did a brand manage to transform luxury into the language of modernity, and its pieces into a manifesto for a generation for whom fashion has become the most important form of self-expression?
Alison James, biographer and fashion historian, paints a captivating chronicle of the House of Gucci: from the trunks and saddles with which Guccio Gucci began, to the provocative discoveries of Tom Ford and the baroque aesthetic of Alessandro Michele. This is the story of a brand where craftsmanship coexists with audacity, and tradition with eccentric boldness.
In this book:
- Previously unpublished details of the Gucci family history;
- The drama, successes, and internal conflicts that changed the face of the fashion industry;
- Unique materials on the creation of iconic items: the Jackie bag, buckled loafers, the Flora print, the green and red ribbon, and other iconic elements;
- Rare photographs, archival documents, sketches, and advertising campaigns—a visual history of one of the most daring fashion houses.
See also:
- All books by the publisher
- All books by the author
- All books in the series History of Fashion Brands: Books for the Collection