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Four Steps to Epiphany: Strategies for Building Successful Startups

69.99 €
Out of stock
Four Steps to Epiphany: Strategies for Building Successful Startups
69.99 €
"Four Steps to Insight" is a classic business strategy guide for all times, from the inception of an idea to the creation of a successful company, with the help of which more than 100,000 startups operate and grow worldwide. It was here that Steve Blank pioneered the world's only currently effective methodology for developing new products and creating new businesses based on the scientific method of hypothesis testing: the Customer Development methodology. Startups are not small versions of large companies and should be run radically differently than established businesses; Steve Blank explains why this is so. Instead of blindly following a business plan, an entrepreneur should go through all four steps of the Customer Development methodology and create a feedback system that will allow them to test new hypotheses and implement them faster than competitors.
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