online. Retail of the future. What needs to be done today. to be the industry leader tomorrow

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ONLIFE is a modern reality where the boundaries between offline and online trading are blurred. The onlineization of society has led retail companies to be based on 4 components: smart economy, sharing economy (sharing economy), circular economy and platform economy. These are the elements that should already be present in your business and complement each other. Veinant Jongen, one of the most respected experts in e-commerce, the founder of the Ecommerce Europe association (includes more than 100 retail companies), gives a description and analysis of each segment. Understanding trends and changing strategies will give you new opportunities to grow and strengthen your business
This book will help you: • identify what you need to change in your business processes today to succeed tomorrow; • increase the base of potential buyers and maintain the loyalty of existing customers; • learn new ways to promote.

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Barcode: 9785041025458 SKU: 70143826 Category:
Publication language: Russian

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