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ISBNs | 978-5-00195-898-7 |
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The weight | 0,500 kg |
Size | 162 × 235 mm |
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Delivery
€19,99
Only 1 available
Only 1 available
Nearly 20 years ago, consultant and sales expert Fred Reichheld made the world pay attention to the loyalty economy. He developed the Net Promoter System (NPS) customer experience measurement method and described it in his bestselling book Sincere Loyalty. Since then, thousands of companies around the world have been using this strategy, including such giants as Apple, Cisco, American Express, Nike, Zappos, Philips, GE, eBay. Today, the author takes his system to a new level - NPS 3.0, and still demonstrates that the main goal of a business should not be short-term shareholder profit, but to enrich the lives of its customers. Why? When clients feel genuine care and love, they come back and bring friends. The loyalty of your customers is your profit! Moreover, this approach is becoming a decisive factor in the fight for talent in the new digital reality. Millennials and Generation Z want to work for companies that have an inspiring purpose. This book will help you implement a measurable and applied NPS tool into your company's practice and win customers for life!
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-00195-898-7 |
Binding | |
Pages | |
The weight | 0,500 kg |
Size | 162 × 235 mm |
Серия | |
Format | |
The year of publishing |
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Marketing, advertising
Economy of impressions. How to turn a purchase into an exciting experience