Positioning: the battle for minds

19,99

In stock

Positioning: the battle for minds

19,99

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In stock

"Positioning" by Jack Trout and Al Rice is a classic, a bible for marketing, advertising, and executives. The publication is supplemented with comments by the authors and Russian cases.

Barcode: 9785446111336 SKU: 70088663 Category:
Publication language: Russian

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