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Publishing house | |
ISBNs | 978-5-9614-6811-3 |
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Pages | |
The weight | 0,37 kg |
Size | 146 × 216 mm |
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The year of publishing | |
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Delivery
€9,99
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Service marketing is one of the most complex areas of professional activity. You cannot touch, hear, or see your company's core product. Then how to organize sales and stimulate sales? Based on twenty-five years of experience working with thousands of business professionals, Harry Beckwith's book brings marketing knowledge to readers through case studies of large companies such as Federal Express and Citicorp, and small private enterprises. The book is concise, engaging, and contains hundreds of practical, easy-to-implement techniques and strategies that are used in service marketing. The publication is aimed at specialists in the field of marketing services, as well as students and teachers of economic universities.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-9614-6811-3 |
Binding | |
Pages | |
The weight | 0,37 kg |
Size | 146 × 216 mm |
Format | |
The year of publishing | |
Standard |
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