Common Sense Department. How to get rid of bureaucracy, meaningless presentations and other corporate nonsense

14,99

In stock

Common Sense Department. How to get rid of bureaucracy, meaningless presentations and other corporate nonsense

14,99

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In stock

Martin Lindstrom is one of the 100 most influential people according to Time. He has advised companies from almost every country in the world. For the new book, which will be translated into more than 10 languages, he has collected many funny and sometimes terrifying examples of how common sense stopped working in organizations, and bureaucracy reached the point of absurdity. For example, in one of the companies in a very secure and secret office, a meeting had to be stopped so that Martin could go to the toilet - accompanied by one of the employees. Lindstrom not only shares stories, but also offers a plan to get rid of pointless one-page presentations, pointless meetings, and many other problems and bottlenecks of corporate bureaucracy. Sometimes we are too concerned with technology and business, focusing on B2B and B2C sales channels, and the author focuses on the most important channel of interaction, to which it all comes down in the end - H2H, that is, a person for a person (human to human). The author's stories will make you laugh heartily, and then be horrified and think about changes in your team, company, processes in order to return common sense to their activities.

Barcode: 9785001695943 SKU: 70150849 Category:
Publication language: Russian

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