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Publishing house | |
ISBNs | 978-5-206-00058-0 |
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Pages | |
The weight | 0,7 kg |
Size | 170 × 250 mm |
Format | |
The year of publishing |
Delivery
€19,99
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In his book, professor of journalism R.E. Hybert tells the life story of public relations pioneer Ivy Ledbetter Lee, one of the most influential people of his time, set against the backdrop of a pivotal event in US history. Industrial revolution in the second half of the XNUMXth century. naturally caused a crisis in American society. Lee understood that in these difficult times, different social groups need cooperation, openness of information and the ability to hear each other more than ever. Therefore, he devoted most of his life to the formation of social responsibility in society, conflict resolution and public diplomacy long before these concepts appeared. The book is addressed to specialists in the field of public relations, journalists, corporate executives, businessmen, politicians and lawyers, as well as anyone interested in the history and study of PR technologies.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-206-00058-0 |
Binding | |
Pages | |
The weight | 0,7 kg |
Size | 170 × 250 mm |
Format | |
The year of publishing |
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