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Publishing house | |
ISBNs | 978-5-907114-48-7 |
Binding | |
Pages | |
The weight | 1,114 kg |
Size | 171 × 240 mm |
Standard | |
The year of publishing |
Delivery
€69,99
In stock
In stock
The new edition of The Fundamentals of Marketing (European Edition), written by the founder of the science of marketing Philip Kotler in collaboration with Gary Armstrong, John Saunders and Veronica Wong, contains the main provisions of marketing theory and examples taken from the activities of European companies. Along with the basic information, the reader will receive information about new methodological developments in marketing and learn how marketing is changing with the development of technology and the changing financial situation in the world. In addition, the authors talk about online and mobile marketing, new developments in sales management, give examples of organization marketing budgeting, explain how statistics and psychology are used in marketing (especially in advertising). In recent years, society has made ever higher demands on both manufacturers of goods and sellers, and marketing, responding to changing demands, is becoming more and more socially oriented. The book is intended for a wide range of readers, especially those studying marketing, advertising, and management. 5th European edition.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-907114-48-7 |
Binding | |
Pages | |
The weight | 1,114 kg |
Size | 171 × 240 mm |
Standard | |
The year of publishing |
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Marketing, advertising