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Publishing house | |
ISBNs | 978-5-00214-101-2 |
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The weight | 0,803 kg |
Size | 168 × 240 mm |
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The year of publishing |
Delivery
€29,99
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This is a classic book about advertising, written by one of the most prominent specialists, the father of modern advertising - David Ogilvie. The book was first published in the US back in 1983! In 2002, it was translated into Russian, and since then it has not left the bestseller list. How to make an advertisement that will sell? What should be the texts, illustrations, design? How to attract and retain a client? How to manage an advertising agency? This book contains numerous stories of real projects, brilliant ideas, and sometimes bad decisions. Ogilvy describes the entire "inner kitchen" of the advertising world and tells numerous stories that allow you to plunge into the world of the advertising business of the last century.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-00214-101-2 |
Binding | |
Pages | |
The weight | 0,803 kg |
Size | 168 × 240 mm |
Format | |
The year of publishing |
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