End of PR. Reputation management as financial capital

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A successful career, a successful business and a happy life - it all starts with a reputation. People with a bad reputation are not hired, they are not dealt with, they are not respected and avoided in every possible way. Companies with a bad reputation lose customers and lucrative contracts. Today, more and more corporations are thinking about reputation, realizing, as Alfred Nobel said, that “a good reputation is more important than a clean shirt. A shirt can be washed, a reputation never.”

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Barcode: 9785206001747 SKU: 70168197 Category:
Publication language: Russian

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