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Publishing house | |
ISBNs | 978-5-6042879-7-2 |
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Pages | |
The weight | 0,57 kg |
Size | 145 × 215 mm |
Серия | |
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The year of publishing |
Delivery
€19,99
In stock
In stock
Currently, a new economy is emerging - the experience economy, focused on the consumer experience. In its context, the authors advise abandoning the traditional relationship between the company and customers; instead, the company should become the "experience director" and the customers the "spectators" or "guests." The book discusses the principles of successful staging, as well as theatrical techniques that a company can use. This book is written for those who are looking for new ways and seeking to increase the customer value of their offer. It will give you the tools and techniques you need to create breathtaking experiences and amazing transformations for your current and future clients.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-6042879-7-2 |
Binding | |
Pages | |
The weight | 0,57 kg |
Size | 145 × 215 mm |
Серия | |
Format | |
The year of publishing |
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