10 commandments of communication warfare. How to beat the media, Instagram and Facebook

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Thanks to the development of social media and the Internet, information now spreads at an alarming rate - and not always the truth or what we are willing to disclose. It’s only a matter of time before a post from some vlogger will turn your life into absolute hell, deprive your business of consumers, and force you to justify yourself to shareholders, partners and clients.
How should you respond if someone makes false statements about you or your business? What to do if you find yourself involved in a public conflict? How to properly admit your mistake? The authors of the book offer 10 universal commandments - ways of behavior that will help you get out of difficult communication situations, and two dozen practical examples (both positive and negative) clearly demonstrate the breadth and features of their application.

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Barcode: 9785907274679 SKU: 70137413 Category:
Publication language: Russian

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