Author | |
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Publishing house | |
ISBNs | 978-5-907394-94-0 |
Binding | |
The weight | 0,31 kg |
Size | 145 × 217 mm |
Format | |
The year of publishing |
Delivery
Subtotal: €14,99
€9,99
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The book by Lilia Glazova is a collection of tips for beginners and experienced PR managers, digital specialists, media analysts, as well as people who are not professionally associated with media, but who want to understand how they work. Being a recognized expert in his field, the author helps readers understand what research to conduct and when, how to monitor the media, choose the right KPI, analyze the effectiveness of short and long PR campaigns and sponsorship projects, and how to present the results to management. The book reveals the secrets that can have a major impact on the result of the work of digitalists, and is filled with stories, practical tools and observations from the practice that PR communicators face daily. Designed for experts in various industries, managers, entrepreneurs, young professionals and students.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-907394-94-0 |
Binding | |
The weight | 0,31 kg |
Size | 145 × 217 mm |
Format | |
The year of publishing |
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