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ISBNs | 978-5-9614-43324-0 |
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The weight | 0,428 kg |
Size | 165 × 242 mm |
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Delivery
€9,99
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The book tells about the key changes in the field of retail since the mid-1990s. The reissue of the book is intended to help understand the new trends in the industry, including at the operational level, as well as understand the strategic reasons for such changes. More than 100 examples and descriptions of real situations from dozens of markets. Differences between manufacturers and retailers in light of the new era of retail. Price competition as a winning strategy in dynamically developing markets. Benefits of Strategic Positioning for Retailers: Differences from Manufacturers. Is the fight for shelf space justified? A systematic approach based on comparing the cost of a brand change with the cost of a store change by a customer. Trade Marketing VS Brand Marketing? Or is it the same thing? E-commerce: competent connection to the process of the latest technologies and devices.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-9614-43324-0 |
Binding | |
Pages | |
The weight | 0,428 kg |
Size | 165 × 242 mm |
Серия | |
Format | |
Standard | |
The year of publishing |
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Finance, banking
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