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ISBNs | 978-5-00195-191-9 |
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The weight | 0,62 kg |
Size | 170 × 215 mm |
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Delivery
€29,99
In stock
In stock
An expanded and updated edition of the best-selling book on 5 continents and translated into 43 languages. We used to think that competition is a symbol of a healthy business. However, every year the competition becomes more and more intense, and the struggle for the sympathy of the consumer (and his wallet) is more and more bloody. The ocean of business has turned red, and it is becoming increasingly difficult to survive in it. The authors of the "Strategy" are sure - you need to step aside and come up with something completely new. And then in the calm waters of the Blue Ocean, your business will achieve the desired growth. Chang Kim and Mauborgne offer detailed instructions on how to take a company out of competitive stress and create an entirely new business model.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-00195-191-9 |
Binding | |
Pages | |
The weight | 0,62 kg |
Size | 170 × 215 mm |
Format | |
Серия | |
Standard | |
The year of publishing |
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