Creating emotions. Lessons in Creativity and Experience Design from a Former Nike CMO

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Today, marketing is ruled by cautious technocrats who believe that any campaign must be carefully planned and covered with metrics. This approach has its advantages. However, to build a truly powerful brand and unleash the creativity of any team, ex-Nike CMO Greg Hoffman takes a different approach, which he calls emotion design.

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Barcode: 9785961476064 SKU: 70168204 Category:
Publication language: Russian

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