Author | |
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Publishing house | |
ISBNs | 978-5-9614-7606-4 |
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Pages | |
The weight | 0,51 kg |
Size | 150 × 220 mm |
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The year of publishing |
Delivery
Subtotal: €29,99
€19,99
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Today, marketing is ruled by cautious technocrats who believe that any campaign must be carefully planned and covered with metrics. This approach has its advantages. However, to build a truly powerful brand and unleash the creativity of any team, ex-Nike CMO Greg Hoffman takes a different approach, which he calls emotion design.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-9614-7606-4 |
Binding | |
Pages | |
The weight | 0,51 kg |
Size | 150 × 220 mm |
Format | |
The year of publishing |
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Marketing, advertising
Marketing, advertising
Marketing, advertising
Economy of impressions. How to turn a purchase into an exciting experience