SONY. Made in Japan

14,99

In stock

SONY. Made in Japan

14,99

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In stock

Today it is difficult to imagine the world market of consumer radio electronics without equipment produced by Sony. The author, one of the founders of Sony Corporation, talks about the history of the company, the development of the Walkman player, Betamax VCR, CD and other unique inventions. The book tells in detail about the relationship of big business with the state, trade unions, competitors, about the characteristic features of Japanese management, in particular about the perception of a corporation as a family, etc. In the conditions of post-war Japan, almost everything, even management approaches, Morita had to create from scratch, forming a new entrepreneurial culture and traditions. The book is intended for a wide range of readers.

Barcode: 9785961469271 SKU: 70068871 Category:
Publication language: Russian

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