Sephora. The brand that changed the beauty industry forever

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Sephora is a beauty retailer that has evolved from a traditional perfume store to a beauty empire with more than 2 stores in 500 countries.
Over its nearly half-century history, the brand has faced several major reputational scandals, amazed with ingenious marketing strategies, gained a cult following and changed the beauty industry. In this book, you'll learn how Sephora has changed the game for 40 years, what the beauty industry will be like in the future, and why the Sephora story matters to anyone who loves makeup.

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Barcode: 9785041191115 SKU: 70144891 Category:
Publication language: Russian

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