Sales Ninja: The Secret Art of Big Wins

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Larry Kendall came up with the concept of a ninja salesman, humble and focused on solving the problems of the buyer, when he noticed that aggression and pressure hurt more than they help sales. He taught his colleagues how to deal gently and easily, and after that, thousands of other salespeople. This book is a complete guide to Kendall's methodology: the author explains the principles of soft selling, dives into details, analyzes nuances and mistakes, gives instructions and checklists. The book will help you figure out how to sell complex expensive products, enter into profitable contracts, understand the expectations and needs of customers, formulate an offer for everyone and hit the target.

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Barcode: 9785961439656 SKU: 70140063 Category:
Publication language: Russian

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