Takeoff: Eight Lessons for Continuous Business Growth

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BOOK
"Takeoff: Eight Rules for Continuous Market Growth" is a guide
to build a great brand. You
own network of retail stores, you are the owner of the company, you are
representative of the top management of a large enterprise, you are a brand employee with
world-famous or you are just at the beginning of your career and want to deal with
"rules of the game" of the mass market? 
This edition - the basics of the physics of market growth - is especially for you! It
will be a good help for your work, will deepen your knowledge in branding and
marketing, immerse in the features of the mass market and, most importantly, teach
you to speak the same language as your own consumer. And all this on example 16
stories of the most outstanding brands of our time, the owners of which managed to
fly high, lifting your customers to the 7th heaven and leaving the crowds
competitors on the ground. How did they do it? They created a pool of the most
loyal consumers, real "preachers" of their brand,
who, through word of mouth, disseminated information about
companies and significantly increased the volume of its sales. Collected and analyzed
all these success stories, based on them 8 rules of great brands,
world famous consulting company with international experience —
BCG. All the companies mentioned in the book have applied these 8 rules. Outcome?
Multi-billion business value. Now go ahead: learn the rules and go on
takeoff!

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Barcode: 9785090451383 SKU: 70108004 Category:
Publication language: Russian

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