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Publishing house | |
ISBNs | 978-5-9614-6745-1 |
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The weight | 0,36 kg |
Size | 215 × 170 mm |
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The year of publishing |
Delivery
€14,99
In stock
In stock
What is the book “Marketing according to Kotler: How to create, win and keep the market”
About marketing, namely about 80 key concepts, or concepts, of effective marketing, their content and significance for modern business. The author collected and rethought the basic principles and best practices of effective and innovative marketing.
Why the book "Marketing according to Kotler" is worth reading
The book was written by the legendary marketing guru and has become a reference book for millions of professionals around the world.
It provides the best insight into both classic marketing tools that have stood the test of time, as well as innovative developments that have only come into use in recent years.
It presents fresh ideas, assessments and specific practical recommendations in an easy-to-digest form that spur action.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-9614-6745-1 |
Binding | |
Pages | |
The weight | 0,36 kg |
Size | 215 × 170 mm |
Format | |
Standard | |
The year of publishing |
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