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ISBNs | 978-5-9614-5458-1 |
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The weight | 0,553 kg |
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Delivery
€14,99
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Consumerism, the desire to look "cool" against the background of the rest - is it a vice of modern society or a reflection of the inherent properties of human nature?
The authors of this book conducted a global study, summarized the latest data in the field of neuroscience, economics, evolutionary biology and found out why we are simply doomed to buy and why we strive to look better than the rest. According to the authors, it is impossible to stay outside this world of goods, symbols and signals. Even those who call themselves "anti-consumers" end up just being alternative consumers.
What goes on in our minds when we are in a store? What are the three forces that fight within us when choosing one product or another? How did 'cool' consumption become the main driver of the economy and how does it affect the world? Professor of philosophy and cognitive science Steven Quartz and political scientist and PR specialist Anette Asp talk about this.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-9614-5458-1 |
Binding | |
Pages | |
The weight | 0,553 kg |
Standard | |
The year of publishing |
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Popular science and educational literature
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