How to create a clothing brand. From idea to sales

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This book is for those who have always wanted to create clothes, but still for some reason did not dare. For those who have always dreamed of being part of the fashion industry, but were stopped by the thoughts “I have no education”, “too many competitors” or “you need a lot of money”. Tatyana Matyushina is the founder of the MATÜ brand and a Forbes nominee in the ranking of the 30 most promising Russians under 30 in the Fashion and Design category. 5 years ago, without experience, connections and start-up capital, Tatyana created a clothing brand from scratch, the turnover of which today is more than 200 million rubles. Today MATU clothes are worn in Russia, the CIS, Europe and America, and brand products are presented in the largest stores in our country. In her book, Tatyana shares her experience and tools that helped her launch and grow her clothing brand.

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Barcode: 9785041222123 SKU: 70168854 Categories: ,
Publication language: Russian

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