Clear, clear: How to convey thoughts and convince people with the help of words

19,99

In stock

Clear, clear: How to convey thoughts and convince people with the help of words

19,99

Add to Cart

In stock

You will find more than 50 text enhancement tools in the book. In the "Context" section, the author will show how to deal with reader bias and set them up for the correct perception of information. In the "Interest" section - how to turn a boring text into an exciting one without changing its content. The "Text" section is devoted to the use of examples, anti-examples, analogies, metaphors, plot and slogans - everything that will help the addressee to correctly understand what you have written. The “Submission” section presents instant impact tools: how to convey the main thing with a headline, diagram or photo.

Barcode: 9785961435825 SKU: 70140941 Category:
Publication language: Russian

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