Inventor of sneakers. History of the founder of Reebok

19,99

In stock

Inventor of sneakers. History of the founder of Reebok

19,99

Add to Cart

In stock

“I must confess. In two things. First, I can't stand running. Secondly, I am a rather mediocre shoemaker. I want to say that tailoring shoes is not at all what I am especially good at. Well, I spoke out, and it got better. Now, though, the fact that this book is about the founder of Reebok might confuse you. I hope you are also a little intrigued. That's how it should be." The history of Reebok began in 1900, when fifteen-year-old Foster Sr. accidentally invented spiked running shoes because he was tired of being a loser on the track. A few years later, three world records were set in his sneakers, and the best athletes in Great Britain were chasing him with a request to make the same for them. When he founded JW Foster, the parent company of Reebok, it was he who first came up with the idea of ​​paying members of the elite to wear his sneakers. By this, he was 30 years ahead of a similar marketing proposal by Adi Dassler. Nearly 60 years later, his grandson, Joe Foster, built on his grandfather's legacy to found Reebok. At first, it was located in an abandoned brewery in a tiny town in the west of England. In the 1980s, Reebok became the main phenomenon of the entire sports world. Today it is a multi-billion dollar company and the #1 sports brand. Like the international bestseller The Shoe Salesman by Nike's Phil Knight, The Sneaker Inventor is a story of triumph against all odds, told firsthand. This book is not just about business. It's about real passion for what you do, brilliant solutions, luck and the fact that life has a great sense of humor.

Barcode: 9785041545581 SKU: 70160600 Category:
Publication language: Russian

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