The art of war in business. The secrets of victories and the reasons for the defeats of the greatest companies in the light of the strategies of the genius of military thought Sun Tzu

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Rivalry in business is a clash of minds, strategies, and resources. David Brown, host of the Business Wars podcast, which has over 4 million listeners a month, wrote a book based on the podcast that became an instant hit, with several countries buying the rights to publish it. Now in Russian: on its pages, the author highlights the most striking examples of a conflict of interests in business, drawing parallels with the ideas of the famous Chinese military strategist Sun Tzu, set forth in his treatise The Art of War. Summarizing the main themes of hundreds of podcast episodes and the findings of his own research, Brown lays out key moments in the history of companies and world-famous brands - Microsoft, Apple, McDonalds, Mattel, Ford, General Motors, H&M, Kellogg and many others, representing almost all industries - from manufacturing food to computer technology, from air travel to musical instrument manufacturing, from fashion to dating apps, from fast food to video rentals. At the same time, the book differs from the podcast in that the author got the opportunity to compare various examples of success in different industries and even historical eras. An analysis of the activities of those who were behind the formation of the now familiar image of goods or the development of services, whether they were pioneers, authors of business ideas or their cunning, vigilant competitors, provides invaluable lessons in determination, ingenuity, patience, courage and cunning, helping to create a profitable enterprise. . “Success and failure stories of commercial companies become personal stories not only for their participants, but for all those who are affected by the work of these companies. The brands discussed in this book are the cornerstones of our lives. The purpose of this book is not just to tell a few extraordinary stories, but to get to the heart of each of the conflicts and draw all the useful lessons that can be found in it. (David Brown)

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Barcode: 9785389194380 SKU: 70153919 Category:
Publication language: Russian

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