IBM. The Fall and Rise of a Great Company

19,99

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IBM is the company that created the entire information technology market and set the vector for its development for the next 70 years. Throughout its history, IBM has been on the verge of bankruptcy several times, but as a result, it has only become stronger. Today, IBM is a cutting-edge technology giant, an iconic company, a symbol of sustainability, innovation and long-term prosperity. 
In his book, James Cortada, a historian who has worked at IBM for almost 40 years, describes the major technological breakthroughs, business culture and management strategies that made IBM an invulnerable stable company with tens of billions of dollars in annual revenue.

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Barcode: 9785041078577 SKU: 70141781 Categories: ,
Publication language: Russian

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