Design thinking. From insight to new products and markets

29,99

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In recent years, there has been a surge of interest in design thinking. We live in an era where banks are moving away from traditional banking and moving towards digital money. Before our eyes, startups are born that create new markets using design ecosystems. Modern companies are undergoing digital transformation to make the most of modern data processing methods and stay one step ahead of the competition. If you don't want to miss your chance, this book is for you. The authors will help you: apply various tools and methods of design thinking in specific situations; create an effective team; target the product to the user; introduce design thinking in organizations; learn how to create digital products; combine design thinking with Big Data.

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Barcode: 9785446110001 SKU: 70153514 Category:
Publication language: Russian

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