IKEA design. The art of creating products that sell themselves

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IKEA is a giant company with a turnover of 40 billion euros. Every year it releases more than 2500 new products, and every five seconds its most popular product, the BILLY bookcase, is sold somewhere in the world. Experts from Nikkei Design, the most authoritative Japanese magazine about selling design, analyzed how IKEA creates its products and are ready to share the secret of their global popularity.

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Barcode: 9785041136833 SKU: 70146533 Category:
Publication language: Russian

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