Civilization X5. From shops without goods to shops without sellers. How Perekrestok and Pyaterochka changed Russian trade

14,99

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Civilization X5. From shops without goods to shops without sellers. How Perekrestok and Pyaterochka changed Russian trade

14,99

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In stock

All people go to the grocery store - but why do they really go there? The most important modern supermarket gives us for free. Shelves filled with goods calm and inspire a sense of stability. The cleanliness of the premises and the courtesy of the employees increase our self-esteem. New technologies bring progress. The Odnazhdy laboratory and the author of this book set out to study the modern history of Russia through the history of domestic retail. How have we changed, having gone from a Soviet grocery store to a modern supermarket? How did Crossroads, Pyaterochka and Karusel transform the country and its citizens? Finally, what entrepreneurial path did the team of X5 Retail Group, the largest player in Russian retail, go through? The book "Civilization X5" answers these questions and at the same time reads easily, like a detective story. Turning the last page, you will never again go to the store only for groceries.

Barcode: 9785171378097 SKU: 70151091 Category:
Publication language: Russian

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