The Big Idea: How to beat the pain of creativity and create a masterpiece

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Advertising is everywhere. It attracts and annoys, and shapes our preferences and attitudes...
Do you work in advertising or are you just going to - do you want advertising campaigns created with your participation to be loved and remembered? And is it possible today in this difficult industry to create masterpieces? Svetlana Petrova, a well-known specialist in the field of advertising and branding, who for more than 10 years has managed the leading agencies in Russia, repeatedly awarded at the most prestigious festivals in the world, in her book talks about the fact that there is advertising that delights, and that it is not easy to make, but at least interesting and helpful.
Using the example of well-known campaigns, Svetlana shows how to organize the work of a creative team, how to interact with a client, and how to find and implement that very Big Idea that will change everything: your career, the fate of the advertised product, the advertising industry...
About all this and much more - the story of a person who knows the rules of the game like no other, which means you can extract the most useful information, even if you do not yet belong to the world of advertising.

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Barcode: 9785961459302 SKU: 70107535 Categories: , ,
Publication language: Russian

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