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ISBNs | 978-985-15-4706-3 |
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The weight | 0,615 kg |
Size | 175 × 225 mm |
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Delivery
€14,99
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What do James Bond and Lipitor have in common? What can a glass of water tell us about human nature and world history?
In her book, physicist and entrepreneur Safi Bacall describes how the attitude of teams, companies and other communities to new ideas is changing - from unconditional approval to equally unconditional denial. The book helps to identify and use all the nuances that allow you to manage these moods. Using examples that cover a variety of areas of life (from the spread of forest fires to the hunt for terrorists), and real stories about a variety of people - thieves, geniuses and kings - the author shows how new science will help to understand the functioning of companies and the fate of empires. These methods will take us beyond the usual boundaries so that we can appreciate the crazy ideas that can change the world.
Author | |
---|---|
Publishing house | |
ISBNs | 978-985-15-4706-3 |
Binding | |
Pages | |
The weight | 0,615 kg |
Size | 175 × 225 mm |
Серия | |
Format | |
The year of publishing |
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