Adidas vs Puma. How two brothers' quarrel spawned iconic brands

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ADIDAS and PUMA are giant companies with a total annual turnover of over $30 billion. They set trends not only in sports, but also in fashion, music, culture, ecology and other areas of life.
In this book, you'll learn how a sibling rivalry that began over 70 years ago grew into a rivalry between the world's two biggest brands that continues to this day.

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Barcode: 9785040969418 SKU: 70141600 Category:
Publication language: Russian

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