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ISBNs | 978-5-6042320-9-5 |
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The weight | 0,38 kg |
Size | 215 × 145 mm |
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Delivery
€9,99
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National brands create the image of the state and its citizens. The state of the economy, standard of living, and even such “little things” as grocery prices in the store and the list of medical services included in insurance depend on the success of this image. The book How Nations Become Brands examines the emergence of national brands in different countries and their role in the life of an ordinary person. The rise and fall of states and empires, fatal mistakes and decisions of leaders that changed everything: some emerged victorious from this race, others defeated. The book will be interesting to read not only for those who are involved in public administration and are interested in political science and economics, but also for anyone who wants to understand how attitudes towards different nations develop in the world and what it depends on.
Author | |
---|---|
Publishing house | |
ISBNs | 978-5-6042320-9-5 |
Binding | |
Pages | |
The weight | 0,38 kg |
Size | 215 × 145 mm |
Format | |
Standard | |
The year of publishing |
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Economy
The Industry Revolution: Consumer Behavior and Household Economics from 1650 to the Present Day